Grow beyond the length you want, then you can trim back to get the shape. Be aware the beard models have professionals to make them look good, professional photographers, and photo-shop to correct any "issues" with their beards, but still a good goal.

My Beard Journey:  http://jefffsbeardboard.yuku.com/topic/25137/Finally-I-have-a-Beard
Beard and Bald Thread:  http://jefffsbeardboard.yuku.com/topic/27831/Beard-bald-head-shaved-head-or-buzzcut
Patchy Beard Success Stories:  http://jefffsbeardboard.yuku.com/topic/33742/Patchy-Beard-success-stories-Before-and-After-photos#.ViujbH7nuM8
Taming the Wild Mustache:  http://jefffsbeardboard.yuku.com/topic/30822/Taming-the-Wild-Stache#.Vj_Mh7erTIU