Excessive shampooing does no good to the beard, so if you shampoo it too often it would be best to swich to a weekly washing routine. You beard doesn't look rough and considering you are new to the full beard thing it could be that you are still in the phase of getting used and in this case the problem wouldn't be the beard but you getting to know it better. As the beard grows longer it has a tendency to get softer, so if I were you I'd just give it some time.