With further study, the Sheriff noticed that the name under the logo, "ORCHiDAN", appears to be printed backwards. Perhaps that is something to reflect upon.

Triibeard's Thirty-NINE years of being bearded    (The recent journey from a short- to a long-beard)
Introducing LEGO-Sheriff Triibeard     (The origin story for our polymeric polychromatic hero)
Sheriff Triibeard and The Case of the Missing Beard Balm   (In search of that scoundrel RiffRaff)
Sheriff Triibeard and the Hermit Hoarder    (Consequences of acquisitiveness)

In a world of shorn faces, it is our privilege to offer those around us the exquisite opportunity to know a gentleman with a beard.