I'm willing to bet that at the same time there is a study that shows that women prefer beards.
Your link clearly states that the woman who wrote it hates beards so she is biased to use her study.

We on this board like to be bearded because besides being awesome we think the beard is a part of us and there are enough people around us who like us either for our beards or because they like us for who we are no matter if bearded or not.