I regularly receive catalogues from a well known retailer of men's and women's clothing who operates by post, telephone and over the internet. It has
been interesting to see how the facial hair of the male models has evolved over the last couple of years from clean-shaven to stubble to scruff and finally
beard. In the latest catalogue, of the five male models used only one is now clean shaven. The rest exhibit various amounts of stubble and scruff and one now
has a beard. Attitudes to facial hair do seem to be changing since a catalogue of this nature which has a huge distribution would not have been prepared
without a certain amount of image research. Examples:
Stubble.
Scruff.
Beard.
Moreover, the bearded model is used in 23 out of the 36 pics in which the models' faces are shown.
wulff
Stubble.
Scruff.
Beard.
Moreover, the bearded model is used in 23 out of the 36 pics in which the models' faces are shown.
wulff
